Professional Summary
My journey spans the worlds of design, marketing, and communications, blending them into a versatile skill set. My passion? Diving headfirst into the creative abyss. With a sunny disposition and a knack for teamwork, I thrive on achieving both personal and collective goals.
Work Experience
Folk SF Marketing Manager
| 2023 - 2024
As the Marketing Manager at Folk, I excel in developing innovative strategies and executing impactful campaigns that enhance brand visibility and accelerate revenue growth. Leveraging my expertise in market research, consumer insights, and digital trends, I drive data-driven marketing initiatives. Notably, I played a pivotal role in breathing life into Folk's revamped brand identity. Additionally, I oversee the management of the online website, brand identity, and publications, email and SMS marketing, while also spearheading our social media presence.
Molly J.
Brand and Social Media Coordinator | 2022 - 2023
As the Social Media and Brand Coordinator, I managed our email marketing, website management, social platforms, and packaging design to boost sales and community engagement. By curating content, overseeing web design, and crafting compelling packaging, I enhanced our online presence and brand identity. This multifaceted approach drove growth, fostering a strong community and increasing sales while maintaining a cohesive brand image across all channels.
Katie Monkhouse Interiors & Westpark Home
Marketing Manager | 2022 - Current
Managed the company's social media platforms, and Shopify website, along with writing and designing email marketing. I have honed my skills in developing and executing marketing strategies that increase brand awareness and drive sales.
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Freelance Web Designer
| 2019 - Pandemic
Collaborate closely with clients to develop their brands and websites, providing tailored solutions that include social media branding and marketing support upon request.
Offer expertise in website development across platforms such as Wix, WordPress, and Squarespace, ensuring clients receive customized and effective online presences aligned with their unique brand identities and objectives.
W Design Collective
Marketing Manager | 2018 - 2020
Built and managed the company website, as well as curated social media content and following. Managed blog, email marketing, social media promotions, and strategies.
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Skillset
Email Marketing: Campaign development, segmentation, automation, analytics.
Advertising: Google Ads, Facebook Ads, Yelp Ads, social media campaigns, PPC, ROI optimization
Design: Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, web design​
Branding: Brand strategy, visual identity, messaging, market positioning​
Analytics: Google Analytics, data interpretation, performance tracking
Communication: Content creation, copywriting, storytelling, presentation skills
Project Management: Agile methodologies, team collaboration, timeline management
Education
Bachelor's Degree
Southern New Hampshire University ('21)
BA in Communications with an emphasis in Business
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Associate's Degree
Utah Valley University ('18)
AS Art and Science
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