Key Responsibilities

01.

Brand Management + Design

02.

Social Media Management

03.

Web Management

04.

Content Creation

05.

Events

Project Overview

Molly J.

I work as Brand and Social Media Coordinator for Molly J. At Molly J. I oversee all social publications, content creation, as well as being part of the creative process through photoshoots and web design. With my background in Graphic Design, I have also taken the role of all design deliverables and creative decisions to build and stay on brand. As a start-up, I've been able to work in multiple avenues such as brand partnerships, influencer marketing, and art direction.

At Folk

Managed email marketing campaigns to drive engagement and sales
Oversaw website management and web design to optimize user experience
Managed social media platforms to boost community engagement and brand visibility
Led packaging design to create compelling, on-brand experiences
Curated content across digital channels to enhance brand identity
Maintained a cohesive brand image across all marketing touchpoints
Fostered community growth and increased sales through a strategic, multifaceted approach

As the Brand and Social Media Coordinator for Molly J., I oversaw all social media publications and content creation while actively contributing to the creative process through photoshoots and web design. Drawing on my background in Graphic Design, I took charge of all design deliverables and creative decisions to ensure consistency with the brand's identity. Working at a start-up allowed me to explore various roles, including managing brand partnerships, spearheading influencer marketing initiatives, and leading art direction.

Art Direction

I was able to co-direct multiple shots for our new promotional photos and website design.

Photography by: Lauren Segal

Lifestyle Body Model Shot - Signature berry .jpg

Design Deliverables

Some, but not limited to...

Social & Brand Campaigns

I work as the content creator for all social promotions, reels, announcements, and growth. My main priority is keeping a consistent brand aesthetic with innovative and unique ideas with new perspectives.

Brecia Alston